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Ongoing support is second to none … Can work out of the box

I commissioned Nikki and Jean of The Word Well to design and write SEO copy for my website. Their approach to understanding the nature of my work as an Alexander Technique teacher with a specialism in voice work required a sensitive approach. I found them to be open, professional, eager to understand, and well able to work ‘out of the box.’

Before starting on the design and copy, they spent time developing a thorough understanding of my industry, my style of working and my market. In their communication with me, they proved to be clear, versatile and helpful. Instead of using product jargon, they put across the nature of my service succinctly and made it easy to understand.

I am delighted with my website, which is direct, attractive and brilliantly written. I'm now on Google's top page in search engine results - so Nikki's SEO copy really does work! They also designed my fantastic business card, and guided me though everything. Their ongoing support is second to none. I am very happy to highly recommend Nikki and Jean at The Word Well.

Yoana Browning
Alexander Technique Teacher & Voice Coach
www.yoanabrowning.co.uk

Brilliant SEO … On time and on budget

‘The Word Well are brilliant! They’ve have rewritten all my web copy and designed a site that works for SEO – on time and on budget. And they got it right first time. Thoroughly recommended!’

Simon Page
KCSS

www.kcss.co.uk


Will support you every step of the way ... Real value for money

‘I was given a personal recommendation to commission Nikki and Jean to design a website for me as I wanted to spend my marketing budget in the wisest way. The service they have given has been second to none; the copy creates the right impression to my potential clients and the look of the site has met my expectations exactly. Jean quickly fulfilled all the many changes I have requested – thanks Jean!

Creating a website has been easier and cheaper than I initially expected. Nikki and Jean give an excellent service and real value for money. Already I have had several new clients who looked me up online first, and they have commented on how much they liked my site!

So for anyone contemplating having their own website, I can confidently recommend Nikki and Jean. They will support you every step of the way!

Barbara Mead
Sandalwoods Beauty Therapy

www.sandalwoods.co.uk


I couldn't be happier

‘Brilliant, it’s just what I wanted!  Thank you so much for the website copy - I’m really impressed!  The copy is 'warming' and hooks the reader. I used snippets of it to go in an advert in the corporate Times newspaper and even used one of the straplines to go with my logo too!  I couldn’t be happier with what you’ve written for my new business.’

Helen Hawes
SportSolutions and School PPA Cover Ltd

www.school-ppa.co.uk


Exceptionally talented ... Professional ... Dedicated

"Nikki Cooke is an exceptionally talented copywriter.  She is not only creative, she is professional and dedicated too.  As a busy copywriting agency, we regularly employ Nikki to work on our behalf.  I know any copy she produces will be to the highest standards and we have many delighted clients as a result."


Joy McCarthy
WORD-right

www.word-right.co.uk


Accomplished copywriting ... Unique style

‘Nikki Cooke came to my attention through her accomplished copy writing and original poetry. I was impressed by her straightforward style and ease in handling the English language

When I hired Nikki to review my first published anthology, she captured the spirit of my poetry in a unique way.  I wouldn't hesitate in recommending Nikki Cooke's writing services to anyone who wants to promote themselves!’

Alice Hendriks-Boshoff - Local writer
Great Rollright

Unbeatable value for money ... Outstanding service

‘As a growing IT Business, we needed a new website. The Word Well copywriting company was recommended for its SEO website copy service.  From the telephone brief, to the help during and after the copy was written, service was outstanding.

Nikki not only put into words what we couldn’t - she supplied HTML code, advised on web-design and helped us to the top of Google.  Unbeatable value for money!  We continue to use The Word Well's services and unreservedly recommend them to any business who wants to see results.’

Jason Russell
Dotcom Computers

www.dotcom-computers.co.uk


Highly recommended

'As Internet Marketing specialists, good copywriting is essential to the services we offer our clients. Nikki Cooke has been working as part of our copywriting team since the summer of 2008.   She is a talented and creative writer and we can’t recommend her highly enough.'

Steve Darnell
Managing Director
IRUN Business Intelligence

www.irunsolutions.co.uk


Professional ... Creative ... Pleasure to work with

“I can highly recommend The Word Well’s copywriting services. Nikki assisted us with a press release which was written to a very high standard. Nikki is professional, creative, helpful and a pleasure to deal with. We will certainly use The Word Well’s copywriting services again in the future.”

Sarah Sallis
Director
The Accountancy Office Ltd

www.accountancy-office.co.uk


If your website needs a makeover, don't see a surgeon speak to The Word Well

Having a professional copywriting company review my website, has been invaluable to me and my business. You think you have it right but never really know.

The advice and help that Nikki at The Word Well has given me, has helped me to put in place aspects of marketing that I hadn't realised were so important. I’m assured my web site can now be the best it can be!

So, if you think your web site needs a makeover or your business blog needs a facelift, don’t see a plastic surgeon speak to The Word Well. They are fab!

Sally Howell-Bewsey
Owner
The Kent Cupcakery

www.thekentcupcakery.blogspot.com


Website copy

Jane Hamerton Personalised Towels And Gifts

Jane Hamerton needed all her website copy to be rewritten and a website redesign. She wanted a site that conveyed the luxury of her personalised towels, as well as one that captured the emotional impact of her unique gifts.

Result: Jane couldn't be happier! Due to the carefully written SEO copy, her site has attracted new business, as well as admiring glances.

Yoana Browning Alexander Technique Teacher

An Alexander teacher and voice coach in Oxford commissioned a new website, as well as SEO copy to attract business. As a business start-up, she needed lots of guidance and support.

Result: Not only does Yoana's website appear on Google's top page listing, but she's attracted new customers through her website.

Ashfield House Yorkshire Bed and Breakfast

Set in the Yorkshire Dales, this luxury guest house needed to inject its current website with SEO magic. The owners also wanted content to reflect the B&B’s unique atmosphere.

Result: One delighted customer, a Google first page listing and copy which reads like a dream.

Dotcom Computers West Sussex

The brief was to give this West Sussex IT support company a greater online presence. The Word Well conducted keyword research, wrote SEO web content, produced Meta tags and advised on website design.

Result: The upgraded website reached Google’s top page, out of 2.5 million listings – and received more enquiries within a week.

Running shoes, clothing and equipment London

This London sports shop supplies a range of running accessories. The brief was to rewrite the website using SEO content and to attract more web traffic. 

Result: The company’s new site hit the ground running with an influx of traffic, a boost in business and a top Google listing.

PPL Haulage, pallet & delivery service Wembley, London

Wembley-based PPL specialises in general and palletised haulage. For its website relaunch, the brief was to write 5 pages of keyword rich copy, along with several USP taglines. 

Result: Sales increased by £250k and the site is now at the top of Google.

Holiday Inn Express Folkstone UK

Holiday Inn Express needed to attract more business to its Folkestone hotel. The brief was to write several pages of keyword rich webcopy, focusing on geographic search terms as well as hotel facilities.

Result: Combined with other marketing strategies, the new site now dominates Google’s top page and business improved by 60%.

Holiday Inn Express Folkstone UK

Helen Hawes, England international rounders player, needed SEO website copy and an online brochure for her new School PPA Cover business.

Result: Within a week of going live, her new site reached Google's first page.

Copy for Clients

As well as website content,  The Word Well creates a diverse range of copy for clients.  From press releases, online biographies and website reviews, to blog articles, editing and radio scripts, we provide professional copy that works.

Here is a selection of writing examples for you to flick through.  Do drop us a line if there is a writing style not covered here and we can send a copy sample. 

Case Studies

A case study is a brilliant way to show potential customers what you can do for them. And it's so versatile too! You can attach it to an email, publish it online or include it in a newsletter.  Spread success with a case study...

Dotcom Computers(pdf)

IRUN Solutions - The Transport Manager

IRUN Solutions - London City Runner

Direct Mail

Sales letters have to be punchy, powerful and productive. We've written letters for charities, electricians and video marketing companies, to name but a few.  Contact us and we'll send you more examples.

Charity Letter(pdf)

Article Marketing

Online article marketing is an invaluable promotional tool. Articles written for search engines and submitted to article directories and blogs, give all important backlinks to your website. As an Ezine Articles Platinum writer, Nikki knows how to write articles your readers will enjoy, as well as how to attract traffic to your business.

Transform your sales writing in 5 easy steps

The secret behind great copywriting revealed

What do copywriters have in their wardrobe

The differences between dogs and cats

Blog Writing

Business blogging is one of the fastest ways to build business credibility, attract traffic to your website and keep your website at the top of search engines. The Word Well writes its own business blog, as well as articles for clients.  If you are unclear about how to harness the power of the Internet, through various social media outlets, The Word Well can do it for you.

What difference do you make?

The secret to a striking sales letter

Heaven is a place in Sussex

Press Release

Online press releases are an essential part of a SEO campaign.  Keyword-rich press releases not only drive traffic to your business but also catch the attention of journalists too.  Once you are recognised as an expert in your field, the media will come to you for further comment on your industry!  There are plenty of free online directories to submit press releases to. We'll show you how or manage your press release campaign for you.

Dotcom Computers online press release

The Accountancy Office, Evesham(pdf)

Online Digital Brochure

What a fabulous way to showcase your business. And superb for the environment too!  The beauty of an E-brochure is it can attract oodles of potential clients to your website.  Writing SEO brochure copy is fundamental to its success. The Word Well can write and arrange everything for you...

School PPA Cover Ltd

Reviews

A review of your marketing materials can give your business a new lease of life.  It's important to constantly evaluate your website copy, leaflets or online profile ... to make sure you are presenting yourself in the best light.  If you haven't time to do this or need a fresh pair of eyes,  The Word Well can do this for you... Just ask Nikki.  

The Kent Cupcakery(pdf)