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Monthly Archives: July 2009
The Secret Behind a Striking Sales Letter
Let’s start with a question. Which two letters of the alphabet are the most influential in a sales letter campaign? They are often overlooked or regarded as an afterthought – but are powerful sales tools when used correctly. Guessed yet? … Continue reading
Does Your Sales Copy Clinch Customers?
When writing sales copy, you need to be armed with some powerful word weaponry. If you’re serious about attracting customers, it’s important to use several writing techniques to draw them in. But, where do you start? Have you heard of … Continue reading
Use Psychology to Communicate with Your Customers
Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself. Surely you have to talk about the product to sell it? Or is there a more subtle explanation? Continue reading
