Archive for July, 2009
The secret to writing a striking sales letter
July 26th, 2009 | 
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Let’s start with a question. Which two letters of the alphabet are the most influential in a sales letter campaign? They are often overlooked or regarded as an afterthought – but are powerful sales tools when used correctly. Guessed yet?
OK – here’s a clue. It’s one of the most frequently read parts of a letter … and I secretly refer to it as something which ‘persuades sceptics.’ Any idea? The sales letter technique is, of course, the humble postscript or the PS. Read the rest of this entry »
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How to clinch customers with your sales copy
When writing sales copy, you need to be armed with some powerful word weaponry. If you’re serious about attracting customers, it’s important to use several writing techniques to draw them in. But, where do you start?
Use psychology to communicate with your customers
Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself. Surely you have to talk about the product to sell it? Or is there a more subtle explanation? Read the rest of this entry »
