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Monthly Archives: August 2009
The Secret Behind Great Copywriting
Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see? What catches your eye first? Consider its perspective. Follow the water’s path to the moment it cascades. Does the water appear to defy gravity or does it … Continue reading
Posted in Copywriting, Life of a freelancer
Tagged Copywriting Secrets, Escher, Helen Keller
2 Comments
Copywriting is a Journey of Fancy Dress Parties…
An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled … Continue reading
Twitter strategies for small businesses
To tweet or not to tweet … is the question facing millions of businesses around the globe. And if you are a small to medium-sized business, you need to make the decision whether Twitter is a time waster or genuine … Continue reading
