Archive for August, 2009

"Waterfall' by Escher

Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see?  What catches your eye first?  Consider its perspective.  Follow the water’s path to the moment it cascades.  Does the water appear to defy gravity or does it stay on the same level?

It takes a genius to play tricks with your mind, where your concept of reality is challenged … and your eyes are opened to endless possibilities. Fascinating, isn’t it?  Escher’s image certainly draws you into his illusionary dream world, with its contrasts and paradoxes.  But, how does this relate to copywriting?  All will be revealed…

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A writer's journey

An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand.  I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the…

For a moment, I forget I’m actually sitting at my slightly chaotic desk, looking out over the Cotswold hills, instead of sunning myself in The Seychelles.  Escapism, I hear you cry?  (Chance would be a fine thing…)

No, I’m delving into the deep corners of my imagination, drawing on memories, moments and dreams before I write some travel copy for a client.

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Twitter for business

To tweet or not to tweet … is the question facing millions of businesses around the globe.  And if you are a small to medium-sized business, you need to make the decision whether Twitter is a time waster or genuine opportunity.

Time is valuable – you can’t afford to waste it on something you don’t get a return on.  So, in this post, I’ll share some advice with you on how to make Twitter work for your business.  You’ll find out:

• Good business reasons for using Twitter
• Positive Twitter strategies
• Twitter Behaviour to avoid
• Top Twitter tip

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