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Archive for August, 2009

Does your sales writing have the G bug?

Sickness

Words have the power to enlighten or confuse.  Choose words which would baffle even Shakespeare, and you’ll switch off readers in seconds!

Unfortunately, there’s a gobbledegook epidemic… It strikes scores of businesses, industries and government bodies.  Worse still, it can be fatal!  Just what is this writing bug?  And, how do you know if you’ve come down with it? Read the rest of this entry »



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