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Monthly Archives: September 2009
10 Spelling Blunders to Avoid in Your Sales Copy
If the proofreading fairy hasn’t visited your office lately, you might be blissfully unaware of grammar gremlins or spelling slip-ups in your sales writing. Not only do you risk confusing your audience, you also risk your business reputation. In short, … Continue reading
Sales Writing Without Bling
For some business occasions, your power suit is appropriate wear. At other times, it might look out of place. And if you turn up in bling, resembling an extra in an Eminem video, you won’t be taken seriously anyway. Copywriting … Continue reading
How to Take the Reader on a Journey
By nature, humans are curious creatures. If something intrigues us, we want to find out all the details – to satisfy our curiosity. Positive anticipation plays a crucial role in this. But what is it and how can it help … Continue reading
