Archive for September, 2009

Ernest Hemingway

Who can forget Ernest Hemingway’s shortest story: ’For sale: baby shoes, never used.’  How can six words say so much?

Despite Hemingway’s literary background, many copywriters emulate his writing style as he applied a minimalist approach to everything he wrote.  Perfect for sales writing!

Whether you struggle with sales writing or just need to brush up your technique, it helps to be aware of the pitfalls.  So, instead of stressing about it, sharpen your skills … and practise!

Here are 30 copywriting gems to help you on your way to becoming a better sales writer.

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