Archive for May, 2010

Spring clean your copy

Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience.

And judging from the recent spate of enquiries from business owners looking to freshen up their sales message, isn’t it time for you to:

• Brush away cobwebs from existing copy

• Ditch the well-worn sales pitch

• Create a new business buzz Read the rest of this entry »