Author Archives: Nikki

Don’t bother with a website without doing this first

I’ve worked in the communication industry for ever. First as a youngster struggling to make my way in the world, then as an English teacher, and now as a writer. In reality, I remain all three. At every life landmark, … Continue reading

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How important is the truth?

David Ogilvy: ‘The consumer is not a moron, she is your wife’ Ogilvy’s timeless words 50 years ago still ring true today. The truth matters. The truth has always mattered. With social media abalze with a blur of political truths, … Continue reading

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Your authentic voice matters more than ever

In this alt-fact, ‘fake news’ era, it often seems impossible to distinguish the truth. Outcry at President Trump and some politicians UK side shows what people respect: honesty. The words we choose play a pivotal role in this. Just look … Continue reading

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