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Author Archives: Nikki
Avoid one of the most common web copy crimes
Having established that ‘welcome‘ as a home page headline doesn’t work on any level, here’s another copy crime countless companies commit. If you’re a regular Copy Break reader, you’ll know I often refer to the psychology of selling. For good … Continue reading
Blog-tastic Offer to Kick-start Your Blog
Blogging. Such an EASY – and FAST – way to: Attract new customers Establish your authority Improve SEO and Google listings And best of all, your blog posts reach thousands of eyeballs fast, whilst promoting your business ahead of your … Continue reading
Do you commit these copy crimes on your homepage?
Do you capture a visitor’s attention the moment they land on your site? Not easy by any means. If you’re not careful, some words can have the opposite effect… *cue wispy smoke trails as visitors whoosh off to pastures new* … Continue reading
Posted in Copywriting Techniques
Tagged homepage copy techniques, welcome to my website
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