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Category Archives: Copywriting
Do You Make These Serious Website Errors?
As a web copywriter, I’ve seen oodles of websites. From flashing, multi-coloured shockers that rival Blackpool’s lights, to the minimalist approach sporting one word per page. Some draw me in, so I linger for a while… Some don’t, so I … Continue reading
Posted in Copywriting Techniques, SEO website copywriting
Tagged About Page, Psychology, Website banana skins
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Are You a Headline Act?
The simplicity of Apple’s iconic tagline ‘Think different’ is as relevant today as it was in the 90s when Steve Jobs first coined it. Visit the Apple store now, a stunning close-up of the latest iPad, along with a smart … Continue reading
How to Write Website Copy Bursting with Benefits
Sometimes you can be too close to something to see it objectively – as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services … Continue reading
