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	<title>Copy Break &#187; Copywriting</title>
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	<description>Wake up and smell the copy...</description>
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		<title>How to Write Website Copy Bursting with Benefits</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits#comments</comments>
		<pubDate>Mon, 11 Jul 2011 10:07:10 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Website copy]]></category>

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		<description><![CDATA[Sometimes you can be too close to something to see it objectively &#8211; as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What do Your Customers Really Care About?</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about#comments</comments>
		<pubDate>Tue, 03 May 2011 13:10:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Solve Problems]]></category>
		<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[Do you know what makes your customers tick? Are you clear why they buy from you? What switches prospects off? Understand these three questions and you’re on your way to writing customer-attraction copy. Unfortunately, even though many business owners ‘think’ &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How Active Are Your Verbs?</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/how-active-are-your-verbs</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/how-active-are-your-verbs#comments</comments>
		<pubDate>Sat, 30 Apr 2011 19:13:26 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Active voice]]></category>
		<category><![CDATA[Passive sentences]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=298</guid>
		<description><![CDATA[Hands up. How many of you have ever said to your children, ‘Stop that right now’ ? As every parent knows, this direct approach packs more punch than,’ I would like you to reconsider what you are doing at this &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/how-active-are-your-verbs">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Smart Guide to Writing Your About Page &#8211; Part 2</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/the-smart-way-to-writing-your-about-page-part-2</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/the-smart-way-to-writing-your-about-page-part-2#comments</comments>
		<pubDate>Tue, 08 Mar 2011 08:58:24 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=1090</guid>
		<description><![CDATA[In the first part of this series, you discovered why it&#8217;s smart to: Reveal who’s behind the business Include a photo/video/podcast Show how business features benefit prospects Today, let&#8217;s look at one of the biggest problems people have when writing &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/the-smart-way-to-writing-your-about-page-part-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The Simplest Way to Captivate With Your Sales Copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy#comments</comments>
		<pubDate>Sat, 05 Feb 2011 11:52:59 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Benefits]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=1039</guid>
		<description><![CDATA[You’d be amazed how many times businesses fail to do this. It’s so simple; blindingly obvious. In fact, you’ve been staring it in the face. A powerful technique guaranteed to keep your readers glued to every word. What is it, &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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