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	<title>Copy Break &#187; Copywriting</title>
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	<description>Wake up and smell the copy...</description>
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		<title>12 proofreading steps to accurate copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/12-proofreading-steps-to-accurate-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/12-proofreading-steps-to-accurate-copy#comments</comments>
		<pubDate>Wed, 01 Sep 2010 10:29:09 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Dragons' Den]]></category>
		<category><![CDATA[Proofreading]]></category>
		<category><![CDATA[Spell-checker]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=842</guid>
		<description><![CDATA[On Dragons&#8217; Den, Duncan Bannatyne poured scorn on a healthy eating book pitch, after spotting grammar errors in the copy. And for that reason, he was ‘out.’
Evidence enough that if you don’t proofread what you write, it can cost you your credibility&#8230;
Think about it for a second. Do you write ‘compliment’ when you mean ‘complement’? [...]]]></description>
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		<title>How to give direct mail letters a spring clean</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean#comments</comments>
		<pubDate>Wed, 05 May 2010 18:15:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Sales Letter]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=715</guid>
		<description><![CDATA[Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience.
And judging from the recent spate of enquiries from business owners looking to freshen up their sales message, isn’t it time for you to:

Brush away cobwebs from existing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Discover the Best 15 Words to Use in Sales Copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/discover-the-best-15-words-to-use-in-sales-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/discover-the-best-15-words-to-use-in-sales-copy#comments</comments>
		<pubDate>Tue, 09 Mar 2010 11:57:45 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best words]]></category>
		<category><![CDATA[power words]]></category>
		<category><![CDATA[sales copy]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=699</guid>
		<description><![CDATA[Just how do you catapult your business into orbit and scale the dizzy heights of top profits? Well, it’s easier than you might think. And the place to start is with your word choices. Knowing what the best 15 words to use in sales copy are, can unlock copywriting success.
Words are alive. Like fire, they [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Copywriters always look on the bright side of life</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life#comments</comments>
		<pubDate>Wed, 07 Oct 2009 11:35:30 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Trigger Words]]></category>
		<category><![CDATA[Tsunami]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=593</guid>
		<description><![CDATA[If you’ve ever laughed your way through the incomparable ‘Monty Python’s Life of Brian,’ you’ll recognise Eric Idle’s song asking us to ‘Always look on the bright side of life.’  No doubt you’ll be whistling along to it too, now I’ve reminded you&#8230;

How does this relate to sales copy? In a previous blog post on [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>10 spelling blunders to avoid in your copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/10-business-copy-blunders-you-must-avoid</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/10-business-copy-blunders-you-must-avoid#comments</comments>
		<pubDate>Fri, 18 Sep 2009 10:40:20 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Homophones]]></category>
		<category><![CDATA[Proofreading]]></category>

		<guid isPermaLink="false">http://thewordwell.com/wordpress/?p=552</guid>
		<description><![CDATA[
If the proofreading fairy hasn’t visited your office lately, you might be blissfully unaware of grammar gremlins or spelling slip-ups in your sales writing.  Not only do you risk confusing your audience, you also risk your business reputation.
In short, poor grammar or spelling errors portray an unprofessional image. To avoid unnecessary copy blunders, open your [...]]]></description>
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		<slash:comments>13</slash:comments>
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