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	<title>Copy Break &#187; Copywriting</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Do You Make These Serious Website Errors?</title>
		<link>http://thewordwell.co.uk/wordpress/seo-website-copywriting/do-you-make-these-serious-website-errors</link>
		<comments>http://thewordwell.co.uk/wordpress/seo-website-copywriting/do-you-make-these-serious-website-errors#comments</comments>
		<pubDate>Mon, 30 Apr 2012 06:47:54 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting Techniques]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[About Page]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Website banana skins]]></category>

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		<description><![CDATA[As a web copywriter, I’ve seen oodles of websites. From flashing, multi-coloured shockers that rival Blackpool’s lights, to the minimalist approach sporting one word per page. Some draw me in, so I linger for a while&#8230; Some don’t, so I &#8230; <a href="http://thewordwell.co.uk/wordpress/seo-website-copywriting/do-you-make-these-serious-website-errors">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are You a Headline Act?</title>
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		<comments>http://thewordwell.co.uk/wordpress/copywriting/copywriting-techniques-copywriting/are-you-a-headline-act#comments</comments>
		<pubDate>Mon, 19 Mar 2012 12:41:54 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting Techniques]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Headlines]]></category>

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		<description><![CDATA[The simplicity of Apple’s iconic tagline ‘Think different’ is as relevant today as it was in the 90s when Steve Jobs first coined it. Visit the Apple store now, a stunning close-up of the latest iPad, along with a smart &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriting-techniques-copywriting/are-you-a-headline-act">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Write Website Copy Bursting with Benefits</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits#comments</comments>
		<pubDate>Mon, 11 Jul 2011 10:07:10 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Website copy]]></category>

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		<description><![CDATA[Sometimes you can be too close to something to see it objectively &#8211; as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What do Your Customers Really Care About?</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about#comments</comments>
		<pubDate>Tue, 03 May 2011 13:10:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Solve Problems]]></category>
		<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[Do you know what makes your customers tick? Are you clear why they buy from you? What switches prospects off? Understand these three questions and you’re on your way to writing customer-attraction copy. Unfortunately, even though many business owners ‘think’ &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How Active Are Your Verbs?</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/how-active-are-your-verbs</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/how-active-are-your-verbs#comments</comments>
		<pubDate>Sat, 30 Apr 2011 19:13:26 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Active voice]]></category>
		<category><![CDATA[Passive sentences]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=298</guid>
		<description><![CDATA[Hands up. How many of you have ever said to your children, ‘Stop that right now’ ? As every parent knows, this direct approach packs more punch than,’ I would like you to reconsider what you are doing at this &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/how-active-are-your-verbs">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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