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Category Archives: Copywriting
What do Your Customers Really Care About?
Do you know what makes your customers tick? Are you clear why they buy from you? What switches prospects off? Understand these three questions and you’re on your way to writing customer-attraction copy. Unfortunately, even though many business owners ‘think’ … Continue reading
How Active Are Your Verbs?
Hands up. How many of you have ever said to your children, ‘Stop that right now’ ? As every parent knows, this direct approach packs more punch than,’ I would like you to reconsider what you are doing at this … Continue reading
The Smart Guide to Writing Your About Page – Part 2
In the first part of this series, you discovered why it’s smart to: Reveal who’s behind the business Include a photo/video/podcast Show how business features benefit prospects Today, let’s look at one of the biggest problems people have when writing … Continue reading
