Archive for the ‘Copywriting’ Category

If you’ve ever laughed your way through the incomparable ‘Monty Python’s Life of Brian,’ you’ll recognise Eric Idle’s song asking us to ‘Always look on the bright side of life.’  No doubt you’ll be whistling along to it too, now I’ve reminded you…

How does this relate to sales copy? In a previous blog post on psychology, I explained the importance of psychology in the buying process. Understanding your audience, as well as tapping into their desires, is the first step to writing effective copy.

The second step involves using positive affirmations to make customers feel happy and secure with the product you are selling. In short, confident, cheerful copy outsells negative sales writing. More of this later … as I want to explore positive thinking.

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Fresh Eyes

If the proofreading fairy hasn’t visited your office lately, you might be blissfully unaware of grammar gremlins or spelling slip-ups in your sales writing.  Not only do you risk confusing your audience, you also risk your business reputation.

In short, poor grammar or spelling errors portray an unprofessional image. To avoid unnecessary copy blunders, open your eyes to the following.

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Flowery Language

For some business occasions, your power suit is appropriate wear.  At other times, it might look out of place.  And if you turn up in bling, resembling an extra in an Eminem video, you won’t be taken seriously anyway.

Copywriting is like this.  Sales writing can be dressed up or down depending on the audience.  However, if you overdo it, you run the risk of losing more than just your integrity – a potential sale.

In a previous blog post, I revealed what’s in a copywriter’s wardrobe and looked at the different ‘outfits’ a copywriter wears to write effective copy.  This post explores how your writing style must ‘fit’ with the target audience, as well as suit the purpose.

If sales writing wore clothes, some copywriting staples should be ‘worn’ every day.

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