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Category Archives: Copywriting
The Smart Guide to Writing Your About Page – Part 2
In the first part of this series, you discovered why it’s smart to: Reveal who’s behind the business Include a photo/video/podcast Show how business features benefit prospects Today, let’s look at one of the biggest problems people have when writing … Continue reading
The Simplest Way to Captivate With Your Sales Copy
You’d be amazed how many times businesses fail to do this. It’s so simple; blindingly obvious. In fact, you’ve been staring it in the face. A powerful technique guaranteed to keep your readers glued to every word. What is it, … Continue reading
How to Edit Copy Like a Pro
Just as some people overindulge during the holidays, copy can suffer the same fate. Whether you are writing a guide, website or brochure, it’s essential to polish everything you write. If you cram sentences, it’s time to cut back. Editing … Continue reading
