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Category Archives: Copywriting
12 Proofreading Steps to Accurate Copy
On Dragons’ Den, Duncan Bannatyne poured scorn on a healthy eating book pitch, after spotting grammar errors in the copy. And for that reason, the ‘entrepreneur‘ was ‘out.’ Evidence enough that if you don’t proofread what you write, it can … Continue reading
How to Get Your Sales Letters Sizzling
Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience. And judging from the recent spate of enquiries from business owners looking … Continue reading
Posted in Copywriting, Direct Response Marketing
Tagged calls to action, direct mail, Headlines, Sales Letter
2 Comments
Discover the Best 15 Words to Use in Sales Copy
Just how do you catapult your business into orbit and scale the dizzy heights of top profits? Well, it’s easier than you might think. And the place to start is with your word choices. Knowing what the best 15 words … Continue reading
