Archive for the ‘Direct Response Marketing’ Category

How to sell online

Does your web copy bring you a flood of business? Or do web visitors pass you by? In an ideal world, we hope prospects spend time browsing through our site, checking out each page and reading every word. The truth is people:

• Scan web copy looking for points of interest

• Take seconds deciding whether to read on

• Click away if nothing catches their eye

Since your website is the face and voice of your business, it must perform for you! Not only do you need to ensure search engines index your website … but your website copy has to attract a visitor’s attention. And more importantly, persuade them into taking action. Read the rest of this entry »

Spring clean your copy

Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience.

And judging from the recent spate of enquiries from business owners looking to freshen up their sales message, isn’t it time for you to:

• Brush away cobwebs from existing copy

• Ditch the well-worn sales pitch

• Create a new business buzz Read the rest of this entry »