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Category Archives: Direct Response Marketing
The Simplest Way to Captivate With Your Sales Copy
You’d be amazed how many times businesses fail to do this. It’s so simple; blindingly obvious. In fact, you’ve been staring it in the face. A powerful technique guaranteed to keep your readers glued to every word. What is it, … Continue reading
How to Create a Buzz about Your Business
When it comes to PR, nothing is more important than a fantastic reputation. Whatever media channel you use, your publicity needs to be newsworthy, current and interesting to people. During this information-overload age, what are the best ways to be … Continue reading
Would You Trust a Plumber to Fix Your Car?
Would you believe it? Dan’s car has broken down. Disaster! Although he needs it for business meetings this week, he doesn’t want to pay garage charges. And refuses to use public transport. Luckily, Bob (a neighbour and plumber by trade) … Continue reading
