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	<title>Copy Break &#187; Direct Response Marketing</title>
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		<title>The Simplest Way to Captivate With Your Sales Copy</title>
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		<pubDate>Sat, 05 Feb 2011 11:52:59 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
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		<description><![CDATA[You’d be amazed how many times businesses fail to do this. It’s so simple; blindingly obvious. In fact, you’ve been staring it in the face. A powerful technique guaranteed to keep your readers glued to every word. What is it, &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Create a Buzz about Your Business</title>
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		<pubDate>Mon, 24 Jan 2011 11:15:52 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Direct Response Marketing]]></category>
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		<description><![CDATA[When it comes to PR, nothing is more important than a fantastic reputation. Whatever media channel you use, your publicity needs to be newsworthy, current and interesting to people. During this information-overload age, what are the best ways to be &#8230; <a href="http://thewordwell.co.uk/wordpress/public-relations/how-to-create-a-buzz-about-your-business">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Would You Trust a Plumber to Fix Your Car?</title>
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		<pubDate>Sun, 05 Dec 2010 15:27:41 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Running a business]]></category>
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		<description><![CDATA[Would you believe it? Dan’s car has broken down. Disaster! Although he needs it for business meetings this week, he doesn&#8217;t want to pay garage charges. And refuses to use public transport. Luckily, Bob (a neighbour and plumber by trade) &#8230; <a href="http://thewordwell.co.uk/wordpress/running-a-business/would-you-trust-a-plumber-to-fix-your-car">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What’s the Secret to Irresistible Email Subject Lines?</title>
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		<comments>http://thewordwell.co.uk/wordpress/direct-response-marketing/what%e2%80%99s-the-secret-to-irresistible-email-subject-lines#comments</comments>
		<pubDate>Wed, 01 Dec 2010 09:00:29 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

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		<description><![CDATA[An email/e-shot has the worst job in the world. It has to compete with a deluge of inbox mail, attract attention within three seconds and avoid being trashed! Mission impossible? Before I explain how to crack this one&#8230; A gentle &#8230; <a href="http://thewordwell.co.uk/wordpress/direct-response-marketing/what%e2%80%99s-the-secret-to-irresistible-email-subject-lines">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Write SEO Website Copy That Sells</title>
		<link>http://thewordwell.co.uk/wordpress/internet-marketing/how-to-write-website-copy-that-sells</link>
		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/how-to-write-website-copy-that-sells#comments</comments>
		<pubDate>Sun, 27 Jun 2010 12:05:13 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Meta Tags]]></category>
		<category><![CDATA[Web Copywriting]]></category>

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		<description><![CDATA[Does your web copy bring you a flood of business? Or do web visitors pass you by? In an ideal world, we hope prospects spend time browsing through our site, checking out each page and reading every word. The truth &#8230; <a href="http://thewordwell.co.uk/wordpress/internet-marketing/how-to-write-website-copy-that-sells">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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