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Category Archives: Direct Response Marketing
What’s the Secret to Irresistible Email Subject Lines?
An email/e-shot has the worst job in the world. It has to compete with a deluge of inbox mail, attract attention within three seconds and avoid being trashed! Mission impossible? Before I explain how to crack this one… A gentle … Continue reading
Posted in Direct Response Marketing, Email Marketing, How to...
Tagged Email Subject Lines
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How to Write SEO Website Copy That Sells
Does your web copy bring you a flood of business? Or do web visitors pass you by? In an ideal world, we hope prospects spend time browsing through our site, checking out each page and reading every word. The truth … Continue reading
How to Get Your Sales Letters Sizzling
Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience. And judging from the recent spate of enquiries from business owners looking … Continue reading
Posted in Copywriting, Direct Response Marketing
Tagged calls to action, direct mail, Headlines, Sales Letter
2 Comments