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Category Archives: How to…
How to Write Website Copy Bursting with Benefits
Sometimes you can be too close to something to see it objectively – as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services … Continue reading
What do Your Customers Really Care About?
Do you know what makes your customers tick? Are you clear why they buy from you? What switches prospects off? Understand these three questions and you’re on your way to writing customer-attraction copy. Unfortunately, even though many business owners ‘think’ … Continue reading
How Active Are Your Verbs?
Hands up. How many of you have ever said to your children, ‘Stop that right now’ ? As every parent knows, this direct approach packs more punch than,’ I would like you to reconsider what you are doing at this … Continue reading
