Category Archives: Internet Marketing

How important is the truth?

David Ogilvy: ‘The consumer is not a moron, she is your wife’ Ogilvy’s timeless words 50 years ago still ring true today. The truth matters. The truth has always mattered. With social media abalze with a blur of political truths, … Continue reading

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Is your copywriting like the sea?

There’s something deeply grounding about sea gazing. Just you and the open blue, and the endless sky. When my head is jumbled with work or life, the Sussex shoreline calls. And there, I simply let it all go… What is … Continue reading

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Waiting for web visitors to call? Here’s how to start a conversation…

Teaching ‘Of Mice & Men’ always provoked fascinating discussions. Curley’s wife was misunderstood by every man on the ranch except Lennie – who himself was an outsider, a misfit. All she wanted was to be noticed and loved – to … Continue reading

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