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Category Archives: Life of a freelancer
How Do You Sparkle?
Seeing all the dazzling Christmas trees and strings of shimmering lights draped across shop facades always brightens the winter gloom and warms the soul for a brief time of the year. Yet after the 12 days of Christmas have long … Continue reading
What Difference Do You Make?
‘It’s a Wonderful Life,’ I’m not ashamed to admit, is one of my favourite films of all time. This timeless classic follows the life of George Bailey, a frustrated businessman who contemplates suicide believing he’d be worth more dead than … Continue reading
Posted in Life of a freelancer, Running a business
Tagged It's a Wonderful Life, Testimonials, USPs
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The Secret Behind Great Copywriting
Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see? What catches your eye first? Consider its perspective. Follow the water’s path to the moment it cascades. Does the water appear to defy gravity or does it … Continue reading
Posted in Copywriting, Life of a freelancer
Tagged Copywriting Secrets, Escher, Helen Keller
2 Comments