Category Archives: Life of a freelancer

How Do You Sparkle?

Posted on 31/12/2011 by Nikki

Seeing all the dazzling Christmas trees and strings of shimmering lights draped across shop facades always brightens the winter gloom and warms the soul for a brief time of the year. Yet after the 12 days of Christmas have long … Continue reading →

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Posted in Internet Marketing, Life of a freelancer | Tagged | 4 Comments

What Difference Do You Make?

Posted on 14/11/2009 by Nikki

‘It’s a Wonderful Life,’ I’m not ashamed to admit, is one of my favourite films of all time. This timeless classic follows the life of George Bailey, a frustrated businessman who contemplates suicide believing he’d be worth more dead than … Continue reading →

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Posted in Life of a freelancer, Running a business | Tagged , , | 11 Comments

The Secret Behind Great Copywriting

Posted on 20/08/2009 by Nikki

Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see? What catches your eye first? Consider its perspective. Follow the water’s path to the moment it cascades. Does the water appear to defy gravity or does it … Continue reading →

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Posted in Copywriting, Life of a freelancer | Tagged , , | 2 Comments