Archive for the ‘Life of a freelancer’ Category

It's a Wonderful Life

‘It’s a Wonderful Life,’ I’m not ashamed to admit, is one of my favourite films of all time. This timeless classic follows the life of George Bailey, a frustrated businessman who contemplates suicide believing he’d be worth more dead than alive.

James Stewart’s poignant portrayal of Bailey captures universal questions that we all ask ourselves at some point: What do I mean to others? And, what difference do I make?

For George Bailey, he learns his true value after a series of flashbacks giving him a glimpse into how life would have been if he’d never been born. He realises what a role model he is, how he touches others’ lives and what a remarkable difference he makes to his community.

In running your own business or leading a busy life juggling several responsibilities, you never really stop to think about the impact you make. You should… Read the rest of this entry »

"Waterfall' by Escher

Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see?  What catches your eye first?  Consider its perspective.  Follow the water’s path to the moment it cascades.  Does the water appear to defy gravity or does it stay on the same level?

It takes a genius to play tricks with your mind, where your concept of reality is challenged … and your eyes are opened to endless possibilities. Fascinating, isn’t it?  Escher’s image certainly draws you into his illusionary dream world, with its contrasts and paradoxes.  But, how does this relate to copywriting?  All will be revealed…

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A writer's journey

An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand.  I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the…

For a moment, I forget I’m actually sitting at my slightly chaotic desk, looking out over the Cotswold hills, instead of sunning myself in The Seychelles.  Escapism, I hear you cry?  (Chance would be a fine thing…)

No, I’m delving into the deep corners of my imagination, drawing on memories, moments and dreams before I write some travel copy for a client.

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