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	<title>Copy Break &#187; Life of a freelancer</title>
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	<description>Wake up and smell the copy...</description>
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		<title>What difference do you make?</title>
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		<pubDate>Sat, 14 Nov 2009 17:48:33 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Running a business]]></category>
		<category><![CDATA[It's a Wonderful Life]]></category>
		<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[USPs]]></category>

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		<description><![CDATA[‘It’s a Wonderful Life,’ I’m not ashamed to admit, is one of my favourite films of all time. This timeless classic follows the life of George Bailey, a frustrated businessman who contemplates suicide believing he’d be worth more dead than alive.
James Stewart’s poignant portrayal of Bailey captures universal questions that we all ask ourselves at [...]]]></description>
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		<title>The secret behind great copywriting revealed</title>
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		<pubDate>Thu, 20 Aug 2009 10:09:11 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Copywriting Secrets]]></category>
		<category><![CDATA[Escher]]></category>
		<category><![CDATA[Helen Keller]]></category>

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Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’  What do you see?  What catches your eye first?  Consider its perspective.  Follow the water’s path to the moment it cascades.  Does the water appear to defy gravity or does it stay on the same level?
It takes a genius to play tricks with your mind, [...]]]></description>
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		<title>Copywriting is a journey of fancy dress parties&#8230;</title>
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		<pubDate>Thu, 13 Aug 2009 20:06:51 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales Writing]]></category>

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		<description><![CDATA[ 
An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the&#8230;
For a moment, I forget I’m actually [...]]]></description>
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