Category Archives: Running a business

The Cost of Going it Alone

To make money you have to spend it. Fact! Unless you are superhuman – checks mirror – and brilliant at everything – shakes head – most of us need business support. Accountants, personal assistants, marketing specialists… You know who I … Continue reading

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How I Learnt to Climb a Tree

Six years ago, I was one of the last UK evacuees being flown out of The Maldives, following the Indian Ocean Boxing Day tsunami. Arriving bleary-eyed at Heathrow to blinding camera flashes and a gaggle of media eager to get … Continue reading

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Posted in Running a business, Topical Issues | Tagged | 3 Comments

Would You Trust a Plumber to Fix Your Car?

Would you believe it? Dan’s car has broken down. Disaster! Although he needs it for business meetings this week, he doesn’t want to pay garage charges. And refuses to use public transport. Luckily, Bob (a neighbour and plumber by trade) … Continue reading

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Posted in Direct Response Marketing, Running a business | Tagged | 4 Comments