Unlock Success

Just how do you catapult your business into orbit and scale the dizzy heights of top profits? Well, it’s easier than you might think. And the place to start is with your word choices. Knowing what the best 15 words to use in sales copy are, can unlock copywriting success.

Words are alive. Like fire, they have an intense power of their own. Whether you call them power words, buzz words or grabbers, they all do the same thing: attract attention. And in sales copy, attention-grabbing, persuasive phrases do all the work for you. They sell.

Some words are universal. Whatever language, they are so powerful that you don’t even need to explain why they matter. The same applies to sales copy. All too often though, many businesses fall into the trap of writing about themselves and forgetting the audience. For copy to get results, it has to appeal to people. Incorporating heavyweight words which pack a punch, is the key to effective sales copy.

15 killer words to trigger prospects to act

1. Free

People love something that’s free. It offers value, the all-important ‘feel good’ factor and is an opportunity for a prospect to try something without commitment. And if you say what the ‘freebie’ is worth, you create concrete value too. It’s a win-win word. Try it.

2. Easy

The power of this short, simple word cannot be underestimated. As soon as you promise to make life easier for someone, they’ll be more interested in what you have to offer. Simple psychology … that works.

3. Now

Capture a sense of urgency in your sales copy by using the word ‘now.’ Call now, to snap up this one-time only offer… It can also be used to convert a problem into a solution. Can’t get hold of a plumber when you urgently need one? Now you can, with …

4. You

Prospects always want to know what’s in it for them. They actually don’t care about you very much at all. When you write five times as many ‘you’ and ‘yours’ in your sales copy, copy will be focused on your customer’s needs. Talk to them … make them feel special. If your copy is littered with ‘we‘ statements, change it around so it focuses on benefits to the customer instead.

5. Save

People love a bargain. They also lead busy, stressful lives. This magical word reminds prospects that your service saves time, money and trouble. It’s a powerful psychological trigger…

6. Guaranteed

People naturally desire certainty. They would rather say no to something, than take a risk. As soon as you offer a guarantee, that risk is eliminated.

7. Proven

To allay buyers’ fears, the word proven gives concrete evidence – proof – that your product/service works. Use statistics and testimonials as a comfort blanket, to reassure customers.

8. Results

How do you create a sense of credibility and reliability? You show results. This can be in the form of a testimonial or research. Either way, if you can prove your service makes a difference, a prospect is more likely to buy.

9. Please

In this often inhumane, cut-throat world we live in, there is still room for manners. They go a long way! Polite language makes you approachable, friendly and real. ‘Thank you‘ follows the same principle.

10. Quick

People are impatient. They want something now, rather than waiting forever for it. Put a time limit on what you are selling or stress how ‘quickly‘ they will benefit, and customers will snap up the offer. It’s so quick to install, you’ll be…

11. Exclusive

People like the idea of being the first to try something or to have something that no one else has. ‘Exclusive‘ also taps into a buyer’s need to be better than other people. It does have snob-factor. But then, people do love to be different. An exclusive offer is an irresistible one to many.

12. Benefit

Another feel-good factor word to add to your sales copy collection. It suggests your products will help the customer in some way. It’s a boost …  a perk … a bonus. As son as you promise to improve someone’s life or experience in some way, you’re onto a winner.

13. Secret

People are curious by nature. They want access to inside information. Offer them the ‘secret‘ to something and they will not be able to resist.  Phrases like ‘sneak preview‘ have the same effect.

14. Eliminate

Be the solution to a problem. Whether your product eliminates stress, dandruff or dog fleas, when you offer to get rid of something forever, the customer will jump at the chance. Just make sure your product does what it says on the tin.

15. New

People love new things, the latest gadget and up-to-the-minute technology. Current, fashionable ideas or ways of doing things suggests to a customer that they’ll be ahead of the game. If your product is brand-new or hot off the press, it’s guaranteed to attract customers.

And finally…

Selling is about understanding the customer … empathising with concerns and solving their problems. It’s an emotional transaction…

Weave these power words in to your copy and you’ll spur prospects into action. Once you’ve convinced them they need your service, you’ve cracked it!

Do have any words or phrases which work for you? Be great to hear them.

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