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	<title>Copy Break</title>
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	<description>Wake up and smell the copy...</description>
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		<title>How to write website copy that sells</title>
		<link>http://thewordwell.co.uk/wordpress/internet-marketing/how-to-write-website-copy-that-sells</link>
		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/how-to-write-website-copy-that-sells#comments</comments>
		<pubDate>Sun, 27 Jun 2010 12:05:13 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Meta Tags]]></category>
		<category><![CDATA[Web Copywriting]]></category>

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		<description><![CDATA[Does your web copy bring you a flood of business? Or do web visitors pass you by? In an ideal world, we hope prospects spend time browsing through our site, checking out each page and reading every word. The truth is people:

Scan web copy looking for points of interest


Take seconds deciding whether to read on


Click [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>How to give direct mail letters a spring clean</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean#comments</comments>
		<pubDate>Wed, 05 May 2010 18:15:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Sales Letter]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=715</guid>
		<description><![CDATA[Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience.
And judging from the recent spate of enquiries from business owners looking to freshen up their sales message, isn’t it time for you to:

Brush away cobwebs from existing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Discover the Best 15 Words to Use in Sales Copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/discover-the-best-15-words-to-use-in-sales-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/discover-the-best-15-words-to-use-in-sales-copy#comments</comments>
		<pubDate>Tue, 09 Mar 2010 11:57:45 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[best words]]></category>
		<category><![CDATA[power words]]></category>
		<category><![CDATA[sales copy]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=699</guid>
		<description><![CDATA[Just how do you catapult your business into orbit and scale the dizzy heights of top profits? Well, it’s easier than you might think. And the place to start is with your word choices. Knowing what the best 15 words to use in sales copy are, can unlock copywriting success.
Words are alive. Like fire, they [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Top tips for a winning elevator pitch</title>
		<link>http://thewordwell.co.uk/wordpress/business-networking/top-tips-for-a-winning-elevator-pitch</link>
		<comments>http://thewordwell.co.uk/wordpress/business-networking/top-tips-for-a-winning-elevator-pitch#comments</comments>
		<pubDate>Thu, 18 Feb 2010 16:25:58 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[Elevator Speech]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=654</guid>
		<description><![CDATA[When you meet new people at a networking event, the question, ‘What do you do?’ inevitably arises. How do you handle it? Stumble out a few well-worn phrases that you’ve heard others using? Ferret around in your handbag or briefcase for a set of dog-eared cue cards?
This moment is a golden opportunity &#8211; a defining [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>What difference do you make?</title>
		<link>http://thewordwell.co.uk/wordpress/life-of-a-freelancer/what-difference-do-you-make</link>
		<comments>http://thewordwell.co.uk/wordpress/life-of-a-freelancer/what-difference-do-you-make#comments</comments>
		<pubDate>Sat, 14 Nov 2009 17:48:33 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Running a business]]></category>
		<category><![CDATA[It's a Wonderful Life]]></category>
		<category><![CDATA[Testimonials]]></category>
		<category><![CDATA[USPs]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=630</guid>
		<description><![CDATA[‘It’s a Wonderful Life,’ I’m not ashamed to admit, is one of my favourite films of all time. This timeless classic follows the life of George Bailey, a frustrated businessman who contemplates suicide believing he’d be worth more dead than alive.
James Stewart’s poignant portrayal of Bailey captures universal questions that we all ask ourselves at [...]]]></description>
		<wfw:commentRss>http://thewordwell.co.uk/wordpress/life-of-a-freelancer/what-difference-do-you-make/feed</wfw:commentRss>
		<slash:comments>9</slash:comments>
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