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	<title>Copy Break</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Do You Make These Serious Website Errors?</title>
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		<pubDate>Mon, 30 Apr 2012 06:47:54 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting Techniques]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[About Page]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Website banana skins]]></category>

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		<description><![CDATA[As a web copywriter, I’ve seen oodles of websites. From flashing, multi-coloured shockers that rival Blackpool’s lights, to the minimalist approach sporting one word per page. Some draw me in, so I linger for a while&#8230; Some don’t, so I &#8230; <a href="http://thewordwell.co.uk/wordpress/seo-website-copywriting/do-you-make-these-serious-website-errors">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are You a Headline Act?</title>
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		<pubDate>Mon, 19 Mar 2012 12:41:54 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting Techniques]]></category>
		<category><![CDATA[Apple]]></category>
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		<description><![CDATA[The simplicity of Apple’s iconic tagline ‘Think different’ is as relevant today as it was in the 90s when Steve Jobs first coined it. Visit the Apple store now, a stunning close-up of the latest iPad, along with a smart &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriting-techniques-copywriting/are-you-a-headline-act">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Does Your Website Copy Really Speak to People?</title>
		<link>http://thewordwell.co.uk/wordpress/internet-marketing/does-your-website-copy-really-speak-to-people</link>
		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/does-your-website-copy-really-speak-to-people#comments</comments>
		<pubDate>Wed, 14 Mar 2012 10:53:25 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Emotional Copywriting]]></category>
		<category><![CDATA[To Kill a Mockingbird]]></category>
		<category><![CDATA[Website copy]]></category>

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		<description><![CDATA[Reach out with words &#8220;You never really understand a person until you consider things from his point of view &#8211; until you climb into his skin and walk around in it.&#8221; These words resonated with me 30 years ago when &#8230; <a href="http://thewordwell.co.uk/wordpress/internet-marketing/does-your-website-copy-really-speak-to-people">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Why an SEO Copywriter Should Write Your Web Copy</title>
		<link>http://thewordwell.co.uk/wordpress/internet-marketing/why-an-seo-copywriter-should-write-your-web-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/why-an-seo-copywriter-should-write-your-web-copy#comments</comments>
		<pubDate>Mon, 12 Mar 2012 10:27:05 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Website copywriter]]></category>

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		<description><![CDATA[I’ve lost count how many times clients have contacted me in despair that their website is either not appearing in search listings or isn’t converting visitors to buyers. Often after launching a sparkly new website, nothing happens. No traffic, no &#8230; <a href="http://thewordwell.co.uk/wordpress/internet-marketing/why-an-seo-copywriter-should-write-your-web-copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Easy Way to Online Sales Without Spending a Fortune</title>
		<link>http://thewordwell.co.uk/wordpress/internet-marketing/an-easy-way-to-get-more-online-sales-without-spending-a-fortune</link>
		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/an-easy-way-to-get-more-online-sales-without-spending-a-fortune#comments</comments>
		<pubDate>Thu, 08 Mar 2012 13:37:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Business Blogging]]></category>

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		<description><![CDATA[If you’re a business owner with a website, how do you attract more visitors? Hoping for the best won’t do anything for your profits. Pay-per-Click campaigns might bring a rush of traffic, but you risk a high bounce rate if &#8230; <a href="http://thewordwell.co.uk/wordpress/internet-marketing/an-easy-way-to-get-more-online-sales-without-spending-a-fortune">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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