How to sell online

Does your web copy bring you a flood of business? Or do web visitors pass you by? In an ideal world, we hope prospects spend time browsing through our site, checking out each page and reading every word. The truth is people:

• Scan web copy looking for points of interest

• Take seconds deciding whether to read on

• Click away if nothing catches their eye

Since your website is the face and voice of your business, it must perform for you! Not only do you need to ensure search engines index your website … but your website copy has to attract a visitor’s attention. And more importantly, persuade them into taking action. Read the rest of this entry »

Spring clean your copy

Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience.

And judging from the recent spate of enquiries from business owners looking to freshen up their sales message, isn’t it time for you to:

• Brush away cobwebs from existing copy

• Ditch the well-worn sales pitch

• Create a new business buzz Read the rest of this entry »

Unlock Success

Just how do you catapult your business into orbit and scale the dizzy heights of top profits? Well, it’s easier than you might think. And the place to start is with your word choices. Knowing what the best 15 words to use in sales copy are, can unlock copywriting success.

Words are alive. Like fire, they have an intense power of their own. Whether you call them power words, buzz words or grabbers, they all do the same thing: attract attention. And in sales copy, attention-grabbing, persuasive phrases do all the work for you. They sell.

Some words are universal. Whatever language, they are so powerful that you don’t need to explain why they matter. The same applies to sales copy. Read the rest of this entry »