Is your copywriting like the sea?

Copy to clear the headThere’s something deeply grounding about sea gazing. Just you and the open blue, and the endless sky. When my head is jumbled with work or life, the Sussex shoreline calls. And there, I simply let it all go…

What is it that has a hold on me, I wonder? The sea’s hypnotic music?  Crinkly patterns of sand snaking along the shore? The mysterious horizon offering glimpses of a world beyond?

Whatever the answer, it hugs me close and doesn’t let go. I see copywriting like this. Words with their infinite power to change us in an instant.

Just like shimmering water washing over your toes, every word has to be reach the reader. Every word has to envelop.

Gentle swishing waves speak to me like soft whispers. You need that in copywriting sometimes. A mellow voice – one that captures your essence, your quiet dignity. One that readers feel safe with, assured.

At other times, the sea’s rolling waves cascade up the beach, voicing a different roar. A louder, more urgent, insistent call. Copy with personality. Copy that inspires action. Copy that speaks with distinction…

Words that glow

Because that’s what real copywriting is. A distinct voice. Your voice. Not someone else’s. Not the industry standard. Your voice.

It’s interesting. Watching a sunset in its momentary blaze of glory has the same impact. Gone in seconds, its power is that it imprints a memory on us. It somehow melts into our soul – and touches us on a deeper level.

That’s what distinctive copy does. It captures both head and heart. And leaves a trail…

Think about it: if your voice is identical to everyone else, your words will go unnoticed, and be lost in the cacophony of internet noise.

Perhaps if you sought to write copy like the sea with its distinctive daily vista and its natural ebb and flow, you’d be heard. Try it…



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Ready to unleash your website’s potential?

Does your website make money?

With online opportunities galore, is your website ready? After all, as your 24/7 advert, it needs to work hard for you.

First off, is it working now?  How many times have you noticed these warning signs?

  • Visitors leave without buying or contacting you – at all
  • Your website isn’t found in Google’s search listings for targeted phrases
  • Your website doesn’t work like it used to

The truth is, this happens to many great businesses. Don’t worry yourself into the ground…  There’s plenty you can do today to turn things round fast.

Unsure where to start? Book a website review to get the ball rolling.

And in just one month’s time, you’ll be in a stronger position to make THIS your best year ever.

What do you get?

  • A full report of your web content flagging up flaws and weaknesses
  • Recommendations on how to dramatically improve your content
  • Expert copywriting advice, as well as technical know-how
  • Inside nuggets to help you boost traffic and sales opportunities
  • The experience of a proven SEO and copywriting specialist

Best of all, you get all of this at a steal.

The affordable website makeover

With reviews usually starting at £240, I’m slashing the price to £120 for just two clients a month. But only until Easter 2017.  

Take the opportunity to discover:

  • how to create a brand voice which people listen to
  • how to cut through the internet noise
  • how to get visitors interacting with you

Plus, find out how to unleash your website’s true potential – and what steps you need to make it happen!

What did chuffed-to-bits clients say?

“What an absolute dream you are. This is an amazing 8 page report. Really helpful and accessible. You’ve picked out some good examples so I can see exactly what you mean.  A really positive way to get some useful perspective. Thank you so much.” Tania Clarke.

Ahead of my new website for my rebranded photography business going live, I took advantage of Nikki’s excellent SEO  review to assess what changes and tweaks would be advisable ahead of my go live. What a service! A thoroughly comprehensive review full of observations and suggestions to improve things. Thanks so much!’ Jenny Stewart

‘What an amazingly detailed report. I’ll need to re-read it several times to let it all sink in. Thank you so much!’ Stella Mannering – Interior Designer

‘Thank you for this excellent review with both positive and constructive criticism. You have my vote!’ Gill Monk

“Nikki reviewed my new website and discovered many flaws! After putting them right and getting my site from page 12 to page 1 on Google, I can say Nikki has been invaluable to the success of my business.” Jane Hamerton

“Nikki completely surpassed my expectations for the web & SEO review. With a fast turnaround to meet my challenging timescales, her clear analysis provided concise and actionable recommendations – just what was needed. Friendly, professional, expert!” NFT Logistics

I’m in. What do I do?

First come, first served. To snap up your bargain review this month and get your marketing off to a profitable start, get in touch. 


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Master writer’s block in three simple steps

writer's block

We’ve all been there. Staring at the screen, waiting for incredible ideas to pour fourth. Nothing happens.

What to do? Check email to block spammers, reply to a friend, click into links… 30 mins on, another try. Nothing happens.

Ah, Twitter. What’s the latest? A flick through or quick chat later, and the blank page remains. It toys with us, laughs at us…

Then stress creeps in. You’ve minutes left before X,Y,Z happens. Yet you’re still busy with A!

And, of course, don’t forget real life sabotage. Office/outside noise, worries, illness, the school run. Endless traps to throw you off course.

If you’re a seasoned writer like me who writes for a living, writer’s block is frustrating. Copy deadlines loom, clients to keep happy, bills to pay. No time for writer’s block…

Where do you start? How do you get those whirling ideas onto paper/screen without stress?

Three practical ideas to knock writer’s block on the head

1. Get in the mood

If you run a business from home, set boundaries. Pointless trying to write if the dog needs a pee, your friends/family call round on the off chance, or you can’t resist cooking/washing/housework now that everyone is out.

  • Separate home from work by shutting the office door, and focusing on your to-do list. Next, work out the best time slots for you.
  • Look at your schedule. When are you free to write without other demands throwing a spanner in the works? Work out a plan, trial it for a week. If it works, stick to it. If not, change it.
  • With your schedule sorted, now plan for interruptions. If you can only write in silence (like me), cut out noise with earplugs and Ear Defenders. Really… Nothing is worse than strimmers and traffic noise invading your headspace.

2. Focus, focus, focus

Having wiped out all outside distractions (In a positive rather than Armageddon kind of way…), your own office has plenty lying in wait. First up, the humble smartphone. Who can resist taking a peek?!

Before you know it, your head is elsewhere while the blank screen drums its fingers on the desk. Again…

Here are some (tried and tested…!) suggestions on how to focus better:

  • Resist checking Facebook, Twitter and email. Turn your phone off. Just keep browser tabs open that you need. Don’t berate yourself if your mind wanders… You’re human after all.
  • Try the Pomodoro Technique. Or tomato timer.  Short, intense, focused writing for 25 minutes without distraction is more productive than sitting for hours on end getting nowhere. Key rules: drink coffee/choice of beverage, stare into space and write. That’s it.
  • If inspiration fails to strike, don’t sit there hoping for miracles. Do something else away from the desk. A walk in fresh air round the block can cure your writing woes in minutes. Come back to your desk with a fresher perspective having detoxed your mind.

3. Change perspective

One of the biggest barriers to getting started is knowing what to write.

Especially a problem if you run your own business – and you’re not trained to write copy. It can take weeks, and – yes – even months to write something half decent.

In this scenario, too many biz owners resort to either emulating their competitors, or writing about themselves.

Business-centric copy might fill space on a page. But it won’t fill a prospect’s head with desire to get in touch/buy.

To achieve a better response, change your perspective – from you to your audience. Try these gems:

  • List your ideal customer’s problems. How do you solve them?
  • Imagine a customer in front of you right now. Speak to them about your product/service. What can it do for them?
  • Replace ‘we’ phrases with ‘you.’
  • Write with integrity with a natural tone of voice. Test this by reading copy out loud. If you cringe to yourself or it doesn’t flow smoothly, you’ll know it isn’t right.
  • If all else fails, ask a trusty copywriter to do it for you in half the time…

Over to you

What has worked for you?

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