Spend or save?
To make money you have to spend it. Fact!
Unless you are superhuman – checks mirror – and brilliant at everything – shakes head – most of us need business support.
Accountants, personal assistants, marketing specialists… You know who I mean.
What happens when you choose to go it alone, to be a jack-of-all trades?
Is spending time away from your business doing things you’re not trained to do the best use of your time?
The business drain
Saving money by doing it all means you’re not injecting energy into growing your business. Time is money. Might be a cliché, but it’s a truth that applies to each of us.
The sad irony is that by trying to ‘save’ money by doing everything yourself, you lose it in the long run… Isn’t it best to invest in your business future than scupper it?
False economy leads to money literally pouring going down the drain which few of us can afford…
Think about your website for a moment. Is it a leaking tap?
The case of the missing website
As you know, being found online is essential. Internet shopping has exploded, paper telephone directories have died a death and real people (new customers) are searching online for services like yours right now.
Can targeted prospects find you? Does your web copy pull in quality leads? Contrary to what people imagine, crafting SEO copy isn’t easy.
Argh – there’s so much you need to know:
- Meta data
- Keyword positioning
- Buyer psychology
- Google’s latest algorithm
- Trigger words
- Calls to action
- Headlines
- Search marketing
- H1, H2, H3 tags
- Page structure
- White space
- Accessibility
- Readability
Not forgetting you have to write in a natural, punchy style to attract human visitors whilst keeping the pesky search engines happy.
If your website doesn’t appear in the listings or doesn’t attract leads, it’s a drain on your resources. You need to plug that leak – fast!
End the nightmare … live the dream
Clients often come to me in despair that their website is simply not attracting any leads. Time and again, websites are littered with the same life-sucking problems:
- No customer benefits
- Corporate jargon
- Showy, long-winded style
- I, our, we, my and no ‘you’
And that’s just for starters… Rather than spend weeks (or months) trying to master a skill from scratch, outsource those tasks to business professionals who can help you now.
Remember, the ‘cost’ of going it alone could cost you a lot more…
What experience can you share? Do you go it alone? What benefits have you discovered to outsourcing? Feel free to comment below.
In the meantime, should you need an SEO copywriter who knows her way round the online jungle, you know who to call… 
