Posts Tagged ‘Anticipation’

Thassos

By nature, humans are curious creatures.  If something intrigues us, we want to find out all the details – to satisfy our curiosity.

Positive anticipation plays a crucial role in this.  But, what is it and how can it help you write better sales copy?  ‘Anticipation’ is when you expect something good to happen.  It’s the payoff, the benefit, the perk!

Of course, the outcome might be different to your initial expectation. Nonetheless, you invest in something believing you’ll get a return on it.

This post explores key elements of sales copy such as benefits, headlines and slogans, focusing on how to create a sense of anticipation.

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