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Tag Archives: Benefits
Does Your Website Copy Really Speak to People?
Reach out with words “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.” These words resonated with me 30 years ago when … Continue reading
How to Write Website Copy Bursting with Benefits
Sometimes you can be too close to something to see it objectively – as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services … Continue reading
The Smart Guide to Writing Your ‘About’ Page – Part 1
Do you struggle to write about your business? Are sentences on your ‘about’ page stuffed with we instead of you? You’re not alone. Many businesses suffer the same fate as they plough their way through years of experience, or fish … Continue reading
