Tag Archives: Benefits

5 Proven Ways to Attract More Customers

People are emotional creatures. They don’t just buy with their heads – they buy with their hearts too. Some people even listen to their instinct or gut feeling during the buying process. Because of this, your sales copy needs to … Continue reading

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Does Your Website Copy Really Speak to People?

Reach out with words “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.” These words resonated with me 30 years ago when … Continue reading

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Posted in Internet Marketing, SEO website copywriting | Tagged , , , | 4 Comments

How to Write Website Copy Bursting with Benefits

Sometimes you can be too close to something to see it objectively – as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services … Continue reading

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Posted in Copywriting, How to... | Tagged , | 3 Comments