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	<title>Copy Break &#187; Benefits</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Does Your Website Copy Really Speak to People?</title>
		<link>http://thewordwell.co.uk/wordpress/internet-marketing/does-your-website-copy-really-speak-to-people</link>
		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/does-your-website-copy-really-speak-to-people#comments</comments>
		<pubDate>Wed, 14 Mar 2012 10:53:25 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Emotional Copywriting]]></category>
		<category><![CDATA[To Kill a Mockingbird]]></category>
		<category><![CDATA[Website copy]]></category>

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		<description><![CDATA[Reach out with words &#8220;You never really understand a person until you consider things from his point of view &#8211; until you climb into his skin and walk around in it.&#8221; These words resonated with me 30 years ago when &#8230; <a href="http://thewordwell.co.uk/wordpress/internet-marketing/does-your-website-copy-really-speak-to-people">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Write Website Copy Bursting with Benefits</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits#comments</comments>
		<pubDate>Mon, 11 Jul 2011 10:07:10 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Website copy]]></category>

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		<description><![CDATA[Sometimes you can be too close to something to see it objectively &#8211; as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/is-your-website-copy-bursting-with-benefits">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Smart Guide to Writing Your ‘About’ Page &#8211; Part 1</title>
		<link>http://thewordwell.co.uk/wordpress/seo-website-copywriting/the-smart-guide-to-writing-your-%e2%80%98about%e2%80%99-page</link>
		<comments>http://thewordwell.co.uk/wordpress/seo-website-copywriting/the-smart-guide-to-writing-your-%e2%80%98about%e2%80%99-page#comments</comments>
		<pubDate>Sun, 06 Mar 2011 22:14:32 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Experience]]></category>

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		<description><![CDATA[Do you struggle to write about your business? Are sentences on your ‘about’ page stuffed with we instead of you? You’re not alone. Many businesses suffer the same fate as they plough their way through years of experience, or fish &#8230; <a href="http://thewordwell.co.uk/wordpress/seo-website-copywriting/the-smart-guide-to-writing-your-%e2%80%98about%e2%80%99-page">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Simplest Way to Captivate With Your Sales Copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy#comments</comments>
		<pubDate>Sat, 05 Feb 2011 11:52:59 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Benefits]]></category>

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		<description><![CDATA[You’d be amazed how many times businesses fail to do this. It’s so simple; blindingly obvious. In fact, you’ve been staring it in the face. A powerful technique guaranteed to keep your readers glued to every word. What is it, &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/the-simplest-way-to-captivate-with-your-sales-copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>5</slash:comments>
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		<title>How to Take the Reader on a Journey</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/copywriting-the-secret-of-anticipation</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/copywriting-the-secret-of-anticipation#comments</comments>
		<pubDate>Thu, 03 Sep 2009 13:55:21 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Travel Writing]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Headlines]]></category>

		<guid isPermaLink="false">http://thewordwell.co.uk/wordpress/?p=519</guid>
		<description><![CDATA[By nature, humans are curious creatures. If something intrigues us, we want to find out all the details &#8211; to satisfy our curiosity. Positive anticipation plays a crucial role in this. But what is it and how can it help &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriting-the-secret-of-anticipation">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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