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		<pubDate>Thu, 14 Jul 2011 09:36:42 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[How to...]]></category>
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		<description><![CDATA[Are you telling prospects what to do? Are they ordering, clicking through to links, downloading? Do they know how to buy from you? If not, why not? This is one of the biggest mistakes business owners make, and yet it’s &#8230; <a href="http://thewordwell.co.uk/wordpress/seo-website-copywriting/is-your-website-copy-bossy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Get Your Sales Letters Sizzling</title>
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		<pubDate>Wed, 05 May 2010 18:15:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
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		<description><![CDATA[Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience. And judging from the recent spate of enquiries from business owners looking &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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