Tag Archives: Copywriting Advice

Does Your Sales Copy Clinch Customers?

When writing sales copy, you need to be armed with some powerful word weaponry. If you’re serious about attracting customers, it’s important to use several writing techniques to draw them in. But, where do you start? Have you heard of … Continue reading

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Use Psychology to Communicate with Your Customers

Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself. Surely you have to talk about the product to sell it? Or is there a more subtle explanation? Continue reading

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How to Transform Your Sales Writing in 5 Easy Steps

Have you ever found yourself trying to impress potential clients with word wizardry? Perhaps you’ve heard yourself rambling on about how you ‘facilitate … utilise … implement?’ Continue reading

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