Posts Tagged ‘Copywriting Advice’

When writing sales copy, you need to be armed with some powerful word weaponry. If you’re serious about attracting customers, it’s important to use several writing techniques to draw them in.   But, where do you start?

Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself.  Surely you have to talk about the product to sell it?  Or is there a more subtle explanation? Read the rest of this entry »

Call a spade a spade

Have you ever found yourself trying to impress potential clients with word wizardry? Perhaps you’ve heard yourself rambling on about how you ‘facilitate … utilise … implement?’

It might sound impressive. But, when you use this kind of showy, inflated language in your sales pitch, it simply switches people off.  A spade isn’t a ‘long-handled gardening implement’ – it’s a spade. Read the rest of this entry »