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	<title>Copy Break &#187; Copywriting Advice</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Does Your Sales Copy Clinch Customers?</title>
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		<pubDate>Fri, 24 Jul 2009 08:40:05 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Copy Clinchers]]></category>
		<category><![CDATA[Copywriting Advice]]></category>

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		<description><![CDATA[When writing sales copy, you need to be armed with some powerful word weaponry. If you&#8217;re serious about attracting customers, it&#8217;s important to use several writing techniques to draw them in. But, where do you start? Have you heard of &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/how-to-clinch-customers-with-your-sales-copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Use Psychology to Communicate with Your Customers</title>
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		<pubDate>Sun, 19 Jul 2009 17:13:12 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Copywriting Advice]]></category>
		<category><![CDATA[David Ogilvy]]></category>
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		<description><![CDATA[Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself.  Surely you have to talk about the product to sell it? Or is there a more subtle explanation? <a href="http://thewordwell.co.uk/wordpress/copywriting/use-psychology-to-communicate-with-your-customers">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Transform Your Sales Writing in 5 Easy Steps</title>
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		<comments>http://thewordwell.co.uk/wordpress/internet-marketing/how-to-transform-your-sales-writing-in-5-easy-steps#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:04:55 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Copywriting Advice]]></category>
		<category><![CDATA[Sales Strategies]]></category>

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		<description><![CDATA[Have you ever found yourself trying to impress potential clients with word wizardry? Perhaps you’ve heard yourself rambling on about how you ‘facilitate ... utilise ... implement?’ <a href="http://thewordwell.co.uk/wordpress/internet-marketing/how-to-transform-your-sales-writing-in-5-easy-steps">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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