Posts Tagged ‘Copywriting Secrets’

"Waterfall' by Escher

Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see?  What catches your eye first?  Consider its perspective.  Follow the water’s path to the moment it cascades.  Does the water appear to defy gravity or does it stay on the same level?

It takes a genius to play tricks with your mind, where your concept of reality is challenged … and your eyes are opened to endless possibilities. Fascinating, isn’t it?  Escher’s image certainly draws you into his illusionary dream world, with its contrasts and paradoxes.  But, how does this relate to copywriting?  All will be revealed…

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