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	<title>Copy Break &#187; Copywriting Secrets</title>
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	<description>Wake up and smell the copy...</description>
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		<title>The Secret Behind Great Copywriting</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/the-real-secret-behind-great-copywriting-revealed</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/the-real-secret-behind-great-copywriting-revealed#comments</comments>
		<pubDate>Thu, 20 Aug 2009 10:09:11 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Copywriting Secrets]]></category>
		<category><![CDATA[Escher]]></category>
		<category><![CDATA[Helen Keller]]></category>

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		<description><![CDATA[Absorb yourself for a moment in Escher’s drawing, ’Waterfall.’ What do you see? What catches your eye first? Consider its perspective. Follow the water’s path to the moment it cascades. Does the water appear to defy gravity or does it &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/the-real-secret-behind-great-copywriting-revealed">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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