Subscribe
Tag Archives: David Ogilvy
5 Proven Ways to Attract More Customers
People are emotional creatures. They don’t just buy with their heads – they buy with their hearts too. Some people even listen to their instinct or gut feeling during the buying process. Because of this, your sales copy needs to … Continue reading
Posted in Copywriting Techniques, Direct Response Marketing
Tagged Benefits, Credibility, David Ogilvy
Leave a comment
Use Psychology to Communicate with Your Customers
Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself. Surely you have to talk about the product to sell it? Or is there a more subtle explanation? Continue reading
