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	<title>Copy Break &#187; David Ogilvy</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Use Psychology to Communicate with Your Customers</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/use-psychology-to-communicate-with-your-customers</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/use-psychology-to-communicate-with-your-customers#comments</comments>
		<pubDate>Sun, 19 Jul 2009 17:13:12 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Copywriting Advice]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Psychology]]></category>

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		<description><![CDATA[Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself.  Surely you have to talk about the product to sell it? Or is there a more subtle explanation? <a href="http://thewordwell.co.uk/wordpress/copywriting/use-psychology-to-communicate-with-your-customers">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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