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	<title>Copy Break &#187; direct mail</title>
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	<description>Wake up and smell the copy...</description>
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		<title>How to Get Your Sales Letters Sizzling</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean#comments</comments>
		<pubDate>Wed, 05 May 2010 18:15:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Sales Letter]]></category>

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		<description><![CDATA[Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience. And judging from the recent spate of enquiries from business owners looking &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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