Tag Archives: Headlines

Are You a Headline Act?

Posted on 19/03/2012 by Nikki

The simplicity of Apple’s iconic tagline ‘Think different’ is as relevant today as it was in the 90s when Steve Jobs first coined it. Visit Apple.com today, there is yet another smart headline – geared to hook your attention. Combined with … Continue reading →

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Get Ahead with Your SEO Copy

Posted on 09/08/2011 by Nikki

You’ve seconds to hook someone’s attention. How do you do it? Once people land on your site and scan the landing page, they’ll sum up whether your website offers what they want within seconds. Don’t flatter yourself that they’ll read … Continue reading →

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Posted in Search Engine Optimisation, SEO website copywriting | Tagged , , , | 5 Comments

Is Your SEO Copy in Shape?

Posted on 04/08/2011 by Nikki

What is one of the main reasons visitors click away from your business website without reading a word of copy? Some questions to consider: Is your web copy set out in chunky blocks? Do bullet points separate information? Are key … Continue reading →

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Posted in How to..., Search Engine Optimisation, SEO website copywriting | Tagged , | Leave a comment