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	<title>Copy Break &#187; Headlines</title>
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		<title>Are You a Headline Act?</title>
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		<pubDate>Mon, 19 Mar 2012 12:41:54 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting Techniques]]></category>
		<category><![CDATA[Apple]]></category>
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		<description><![CDATA[The simplicity of Apple’s iconic tagline ‘Think different’ is as relevant today as it was in the 90s when Steve Jobs first coined it. Visit the Apple store now, a stunning close-up of the latest iPad, along with a smart &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriting-techniques-copywriting/are-you-a-headline-act">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Get Ahead with Your SEO Copy</title>
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		<pubDate>Tue, 09 Aug 2011 13:21:44 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
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		<description><![CDATA[You’ve seconds to hook someone’s attention. How do you do it? Once people land on your site and scan the landing page, they’ll sum up whether your website offers what they want within seconds. Don’t flatter yourself that they’ll read &#8230; <a href="http://thewordwell.co.uk/wordpress/search-engine-optimisation/get-ahead-with-your-seo-copy">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is Your SEO Copy in Shape?</title>
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		<pubDate>Thu, 04 Aug 2011 09:26:14 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[How to...]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Paragraphs]]></category>

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		<description><![CDATA[What is one of the main reasons visitors click away from your business website without reading a word of copy? Some questions to consider: Is your web copy set out in chunky blocks? Do bullet points separate information? Are key &#8230; <a href="http://thewordwell.co.uk/wordpress/search-engine-optimisation/discover-how-to-get-your-seo-copy-in-shape">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Get Your Sales Letters Sizzling</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean#comments</comments>
		<pubDate>Wed, 05 May 2010 18:15:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Response Marketing]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[direct mail]]></category>
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		<description><![CDATA[Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience. And judging from the recent spate of enquiries from business owners looking &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/how-to-give-direct-mail-letters-a-spring-clean">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Take the Reader on a Journey</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/copywriting-the-secret-of-anticipation</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/copywriting-the-secret-of-anticipation#comments</comments>
		<pubDate>Thu, 03 Sep 2009 13:55:21 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Travel Writing]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Headlines]]></category>

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		<description><![CDATA[By nature, humans are curious creatures. If something intrigues us, we want to find out all the details &#8211; to satisfy our curiosity. Positive anticipation plays a crucial role in this. But what is it and how can it help &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriting-the-secret-of-anticipation">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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