Posts Tagged ‘Jargon’

Flowery Language

For some business occasions, your power suit is appropriate wear.  At other times, it might look out of place.  And if you turn up in bling, resembling an extra in an Eminem video, you won’t be taken seriously anyway.

Copywriting is like this.  Sales writing can be dressed up or down depending on the audience.  However, if you overdo it, you run the risk of losing more than just your integrity – a potential sale.

In a previous blog post, I revealed what’s in a copywriter’s wardrobe and looked at the different ‘outfits’ a copywriter wears to write effective copy.  This post explores how your writing style must ‘fit’ with the target audience, as well as suit the purpose.

If sales writing wore clothes, some copywriting staples should be ‘worn’ every day.

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