Posts Tagged ‘Networking’

What's your elevator pitch?

When you meet new people at a networking event, the question, ‘What do you do?’ inevitably arises. How do you handle it? Stumble out a few well-worn phrases that you’ve heard others using? Ferret around in your handbag or briefcase for a set of dog-eared cue cards?

This moment is a golden opportunity – a defining moment in your new networking relationship. Depending on how you project yourself, you will either build interest in your audience or switch them off.

Don’t be fooled: first impressions really do count. And if you are new to networking, it can seem quite daunting to speak about your business in a room full of seasoned entrepreneurs. Where do you start? Just how do you stand out from the crowd? Read the rest of this entry »

Publicity – isn’t it what every business craves?  Let’s face it, without publicity it’s difficult for any business to make it.  But, does publicity come at a price?

Public spectacle or human story, there is little doubt Michael Jackson’s very public memorial yesterday was ‘the greatest show on earth.’   Fans of the iconic pop star wouldn’t have missed his ‘send-off’ for anything.  Following his untimely death, whipped-up media frenzy over his funeral was inevitable… Read the rest of this entry »