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Tag Archives: Plain English
Sales Writing Without Bling
For some business occasions, your power suit is appropriate wear. At other times, it might look out of place. And if you turn up in bling, resembling an extra in an Eminem video, you won’t be taken seriously anyway. Copywriting … Continue reading
Does Your Sales Writing Have the G Bug?
Words have the power to enlighten or confuse. Choose words which would baffle even Shakespeare, and you’ll switch off readers in seconds! Unfortunately, there’s a gobbledegook epidemic… It strikes scores of businesses, industries and government bodies. Worse still, it can … Continue reading
