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	<title>Copy Break &#187; Proofreading</title>
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	<description>Wake up and smell the copy...</description>
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		<title>12 proofreading steps to accurate copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/12-proofreading-steps-to-accurate-copy</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/12-proofreading-steps-to-accurate-copy#comments</comments>
		<pubDate>Wed, 01 Sep 2010 10:29:09 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Dragons' Den]]></category>
		<category><![CDATA[Proofreading]]></category>
		<category><![CDATA[Spell-checker]]></category>

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		<description><![CDATA[On Dragons&#8217; Den, Duncan Bannatyne poured scorn on a healthy eating book pitch, after spotting grammar errors in the copy. And for that reason, he was ‘out.’
Evidence enough that if you don’t proofread what you write, it can cost you your credibility&#8230;
Think about it for a second. Do you write ‘compliment’ when you mean ‘complement’? [...]]]></description>
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		<title>10 spelling blunders to avoid in your copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/10-business-copy-blunders-you-must-avoid</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/10-business-copy-blunders-you-must-avoid#comments</comments>
		<pubDate>Fri, 18 Sep 2009 10:40:20 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Homophones]]></category>
		<category><![CDATA[Proofreading]]></category>

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If the proofreading fairy hasn’t visited your office lately, you might be blissfully unaware of grammar gremlins or spelling slip-ups in your sales writing.  Not only do you risk confusing your audience, you also risk your business reputation.
In short, poor grammar or spelling errors portray an unprofessional image. To avoid unnecessary copy blunders, open your [...]]]></description>
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