Posts Tagged ‘Psychology’

A writer's journey

An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the…

For a moment, I forget I’m actually sitting at my slightly chaotic desk, looking out over the Weald of Kent, instead of sunning myself in The Seychelles. Escapism, I hear you cry? (Chance would be a fine thing…)

No, I’m delving into the deep corners of my imagination, drawing on memories, moments and dreams before I write some travel copy for a client.

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Advertising genius, David Ogilvy, famously said, ‘A good advertisement is one which sells the product without drawing attention to itself.’ When you think about this for a second, Ogilvy seems to contradict himself.  Surely you have to talk about the product to sell it?  Or is there a more subtle explanation? Read the rest of this entry »