Posts Tagged ‘Research’
Copywriting is a journey of fancy dress parties…

A writer's journey
An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the…
For a moment, I forget I’m actually sitting at my slightly chaotic desk, looking out over the Weald of Kent, instead of sunning myself in The Seychelles. Escapism, I hear you cry? (Chance would be a fine thing…)
No, I’m delving into the deep corners of my imagination, drawing on memories, moments and dreams before I write some travel copy for a client.
