Posts Tagged ‘Sales Letter’

Spring clean your copy

Direct mail is a powerful sales weapon. In combination with other marketing strategies, a well-written sales letter is still tops when it comes to reaching a targeted audience.

And judging from the recent spate of enquiries from business owners looking to freshen up their sales message, isn’t it time for you to:

• Brush away cobwebs from existing copy

• Ditch the well-worn sales pitch

• Create a new business buzz Read the rest of this entry »

Go on ... jump

Let’s start with a question. Which two letters of the alphabet are the most influential in a sales letter campaign?  They are often overlooked or regarded as an afterthought – but are powerful sales tools when used correctly. Guessed yet?

OK – here’s a clue.  It’s one of the most frequently read parts of a letter … and I secretly refer to it as something which ‘persuades sceptics.’  Any idea?  The sales letter technique is, of course, the humble postscript or the PS. Read the rest of this entry »