Posts Tagged ‘Sales Strategies’

Call a spade a spade

Have you ever found yourself trying to impress potential clients with word wizardry? Perhaps you’ve heard yourself rambling on about how you ‘facilitate … utilise … implement?’

It might sound impressive. But, when you use this kind of showy, inflated language in your sales pitch, it simply switches people off.  A spade isn’t a ‘long-handled gardening implement’ – it’s a spade. Read the rest of this entry »