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	<title>Copy Break &#187; Sales Writing</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Sales Writing Without Bling</title>
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		<pubDate>Fri, 11 Sep 2009 11:23:33 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
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		<category><![CDATA[Sales Writing]]></category>

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		<description><![CDATA[For some business occasions, your power suit is appropriate wear. At other times, it might look out of place. And if you turn up in bling, resembling an extra in an Eminem video, you won’t be taken seriously anyway. Copywriting &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/sales-writing-dressed-to-impress">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>30 Ways to Become a Better Sales Writer</title>
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		<pubDate>Tue, 01 Sep 2009 07:38:54 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Ernest Hemingway]]></category>
		<category><![CDATA[Sales Writing]]></category>
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		<description><![CDATA[Who can forget Ernest Hemingway’s shortest story: ’For sale: baby shoes, never used.’ How can six words say so much? Despite Hemingway’s literary background, many copywriters emulate his writing style as he applied a minimalist approach to everything he wrote. &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/30-ways-to-become-a-better-sales-writer">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Copywriting is a Journey of Fancy Dress Parties&#8230;</title>
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		<pubDate>Thu, 13 Aug 2009 20:06:51 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales Writing]]></category>

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		<description><![CDATA[An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriting-is-a-journey-of-fancy-dress-parties">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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