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	<title>Copy Break &#187; Testimonials</title>
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	<description>Wake up and smell the copy...</description>
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		<title>What do Your Customers Really Care About?</title>
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		<pubDate>Tue, 03 May 2011 13:10:40 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How to...]]></category>
		<category><![CDATA[Solve Problems]]></category>
		<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[Do you know what makes your customers tick? Are you clear why they buy from you? What switches prospects off? Understand these three questions and you’re on your way to writing customer-attraction copy. Unfortunately, even though many business owners ‘think’ &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/what-do-your-customers-really-care-about">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Smart Guide to Writing Your About Page &#8211; Part 2</title>
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		<pubDate>Tue, 08 Mar 2011 08:58:24 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO website copywriting]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[In the first part of this series, you discovered why it&#8217;s smart to: Reveal who’s behind the business Include a photo/video/podcast Show how business features benefit prospects Today, let&#8217;s look at one of the biggest problems people have when writing &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/the-smart-way-to-writing-your-about-page-part-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What Difference Do You Make?</title>
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		<pubDate>Sat, 14 Nov 2009 17:48:33 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Life of a freelancer]]></category>
		<category><![CDATA[Running a business]]></category>
		<category><![CDATA[It's a Wonderful Life]]></category>
		<category><![CDATA[Testimonials]]></category>
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		<description><![CDATA[‘It’s a Wonderful Life,’ I’m not ashamed to admit, is one of my favourite films of all time. This timeless classic follows the life of George Bailey, a frustrated businessman who contemplates suicide believing he’d be worth more dead than &#8230; <a href="http://thewordwell.co.uk/wordpress/life-of-a-freelancer/what-difference-do-you-make">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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