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	<title>Copy Break &#187; Trigger Words</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Look on the Bright Side of Life in Your Sales Copy</title>
		<link>http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life</link>
		<comments>http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life#comments</comments>
		<pubDate>Wed, 07 Oct 2009 11:35:30 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Trigger Words]]></category>
		<category><![CDATA[Tsunami]]></category>

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		<description><![CDATA[If you’ve ever laughed your way through the incomparable ‘Monty Python’s Life of Brian,’ you’ll recognise Eric Idle’s song asking us to ‘Always look on the bright side of life.’ No doubt you’ll be whistling along to it too, now &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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