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	<title>Copy Break &#187; Tsunami</title>
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	<description>Wake up and smell the copy...</description>
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		<title>Copywriters always look on the bright side of life</title>
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		<comments>http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life#comments</comments>
		<pubDate>Wed, 07 Oct 2009 11:35:30 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Trigger Words]]></category>
		<category><![CDATA[Tsunami]]></category>

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		<description><![CDATA[If you’ve ever laughed your way through the incomparable ‘Monty Python’s Life of Brian,’ you’ll recognise Eric Idle’s song asking us to ‘Always look on the bright side of life.’  No doubt you’ll be whistling along to it too, now I’ve reminded you&#8230;

How does this relate to sales copy? In a previous blog post on [...]]]></description>
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