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	<title>Copy Break &#187; Tsunami</title>
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	<description>Wake up and smell the copy...</description>
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		<title>How I Learnt to Climb a Tree</title>
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		<comments>http://thewordwell.co.uk/wordpress/topical-issues/how-i-learnt-to-climb-a-tree#comments</comments>
		<pubDate>Thu, 30 Dec 2010 15:27:49 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Running a business]]></category>
		<category><![CDATA[Topical Issues]]></category>
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		<description><![CDATA[Six years ago, I was one of the last UK evacuees being flown out of The Maldives, following the Indian Ocean Boxing Day tsunami. Arriving bleary-eyed at Heathrow to blinding camera flashes and a gaggle of media eager to get &#8230; <a href="http://thewordwell.co.uk/wordpress/topical-issues/how-i-learnt-to-climb-a-tree">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Look on the Bright Side of Life in Your Sales Copy</title>
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		<pubDate>Wed, 07 Oct 2009 11:35:30 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Trigger Words]]></category>
		<category><![CDATA[Tsunami]]></category>

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		<description><![CDATA[If you’ve ever laughed your way through the incomparable ‘Monty Python’s Life of Brian,’ you’ll recognise Eric Idle’s song asking us to ‘Always look on the bright side of life.’ No doubt you’ll be whistling along to it too, now &#8230; <a href="http://thewordwell.co.uk/wordpress/copywriting/copywriters-always-look-on-the-bright-side-of-life">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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