Category Archives: Marketing words

Don’t bother with a website without doing this first

I’ve worked in the communication industry for ever. First as a youngster struggling to make my way in the world, then as an English teacher, and now as a writer. In reality, I remain all three. At every life landmark, … Continue reading

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Your authentic voice matters more than ever

In this alt-fact, ‘fake news’ era, it often seems impossible to distinguish the truth. Outcry at President Trump and some politicians UK side shows what people respect: honesty. The words we choose play a pivotal role in this. Just look … Continue reading

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Too scared to be human?

We’re all human. Yet why are we so afraid to show it? Underneath the facade, fears and vulnerabilities simmer. In all of us… Words can be a weapon, and yet soothe the most troubled soul. From silently screaming at dysfunctional … Continue reading

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